Taksi Rovaniemi

Distinctive Look and Message for Taksi Rovaniemi services

When Rovaniemen Aluetaksi decided to break away from the national company to offer better and more reliable service to both locals and tourists, they needed a brand message and image that would clearly stand out from competitors.

The brand’s distinctive look comes from its colors and logo. The black-red-white color scheme stands out clearly in the urban landscape compared to other taxi companies. The reindeer antler motif in the logo refers not only to Rovaniemi’s city plan but also to its arctic nature. The slogan “Hop on a local ride” supports the logo’s message. Additionally, the communication emphasizes reliability and safety, which are at the core of the brand.

For Taksi Rovaniemi, we created the logo, graphic guidelines, and comprehensively designed and produced materials from car decals and airport stands to social media posts, print ads, and business cards.