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Ilkka Väyrynen
CEO / AD
0400 981 596
ilkka@adkioski.com
Design and Usability from Advertising Kioski
Websites are your company’s digital business card and often the first place potential customers learn about your business. Good websites are therefore essential when you want to stand out from your competitors and grow your business.
The first thing visitors form an opinion of when they come to your site is not a single image, references, logos, or team introductions. Although these are important elements of your website, visitors evaluate them later. The very first thing visitors assess is the overall impression: does your website look professional and trustworthy?
When a potential customer or partner finds your company for the first time, you want to make a good first impression – because you don’t get a second chance. The visitor assesses in a fraction of a second what your website looks like to them. At the same time, they decide whether they want to do business or collaborate with you.
The majority of first impressions come from the design of your site: its visual appeal, clarity of structure and content, and user-friendliness. Design impacts all your online activities from website traffic to sales. If your website is cluttered and inconsistent, a visitor may conclude that the same terms apply to your business. If your excellent and useful product or service is presented on an outdated, unprofessional-looking website, you may be excluded from the list of credible companies before you even get a chance to talk about your product or service.
With modern, professional web design, you ensure not only a good first impression but also a better user experience where excellent design is combined with excellent functionality. A well-designed website is not only visually appealing but also technically stable and secure, as well as easy to navigate for all types of users. The website reflects your brand, provides visitors with a smooth user experience, and enables positive interaction with your company from the very first touch.
User experience is affected by clear and organized navigation, adding visual features to structure text, and fast loading times for the site. If a page takes more than two seconds to load, you can lose almost half of potential visitors. As loading seconds increase, the bounce rate increases, and at the same time, the ranking in search engine results deteriorates. A slowly loading page also reduces customer satisfaction. If a page delays its opening or the functionality of an online store stutters, an acquired customer may leave and seek out a competitor’s site that serves them more smoothly.
Search engine optimization of websites is an important part of their design. Search engine optimization means designing pages so that search engines evaluate them as useful to users and rank them as high as possible when listing search results. Search engine optimization focuses on factors such as page structure, keyword usage, meta tags, and internal and external linking.
Technical optimization includes, for example, the aforementioned loading time, and content optimization involves the use of keywords related to the topic in textual content. The built-in search engine optimization function of the WordPress publishing system and various extensions enable improving the visibility of pages in search engines and thus reaching potential customers better.
An up-to-date web writer is invaluable in optimizing content. They can use keywords relevant to your brand in a way that fits naturally into the context and is used by potential customers when searching for your company’s products or services.
Website functionality must be excellent from both the visitor’s and the content producer’s perspective. When you have a good content management system as a foundation, it’s easy to get these two aspects to work hand in hand. Advertising Kioski uses a customized WordPress template in website production. WordPress is one of the world’s most popular content management systems and is widely used for creating various websites and online stores. WordPress’s popularity is based on its user-friendliness and a wide selection of themes and plugins, which enable us to create functional and purposeful websites for businesses of all sizes and for various purposes. When the functions of the website are designed proactively, entering content and making small adjustments is also easy for the client.
We have the expertise to create customized WordPress sites tailored to your company’s individual needs and goals. This means that the website fits perfectly with your brand, its communication, and its overall business strategy. The site is visually appealing, informative, and user-friendly. Content tailored to the company’s goals and customer needs is also crucial for the success of the site.
Creating a high-quality WordPress site is just the first step. Continuous maintenance and support are crucial to ensuring that the website continues to perform well over time and that customers find their way back to it time and time again. We offer continuous support and maintenance services to keep the sites up to date, secure, and operating at their best.
CEO / AD
0400 981 596
ilkka@adkioski.com